The work that happens before anyone presses send.
The brief sets the boundaries; everything downstream inherits them. Where a rule rejects a row, the reason travels with the rejection. What cannot be evidenced is left out and listed.
Gap reporting
What is missing from a universe, named rather than rounded away.
Criteria translation
Finding the nearest countable equivalent when a requirement has no direct expression in the available fields.
Count reconciliation
Producing the figure by the same route the final selection takes, so the two cannot disagree.
If it turns out your existing data is fine, that is a perfectly good outcome.